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Small Business Survival Guide by Cliff Ennico
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Clifford R. EnnicoSmall Business Survival Guide:
Starting, Protecting, and Securing Your Business for Long-Term Success
by Cliff Ennico

Fueled by outsourcing, downsizing and well-educated baby boomers, entrepreneurship is the new millennium's American dream.

Small business and entrepreneurial start-ups are at an all-time high with thirty million Americans classifying themselves as self-employed. However, the U.S. Small Business Administration reports that 80 percent of small businesses fail within their first five years.

From the host of the PBS series MoneyHunt, and one of America's leading experts on small business, comes SMALL BUSINESS SURVIVAL GUIDE: Starting, Protecting, and Securing Your Business for Long-Term Success by Cliff Ennico.

This is the first book to provide struggling entrepreneurs with successful and affordable strategies for coping with—and conquering—small business predators including creditors, crooks, and competitors.

These are some of those strategies:

  • Focus on a niche that's not being adequately served by rivals and saturate it before the competition catches on.
  • Use your business name everywhere—letterhead, business cards, marketing brochures, and website.
  • Trust your instincts in choosing customers. If your nose says, “this person's a problem,” move onto the next customer.
  • Hire a lawyer right away. Small businesses that don't are making a big mistake—once served resolving the matter can be extremely costly.
  • Find out about and comply with state and local regulations that apply to your business. Not doing so could lead to serious trouble.

Creator's Syndicate calls Cliff Ennico “the Ann Landers of the business world.”

Best known as the former host of the PBS series MoneyHunt, he is the author a weekly national business advice column, “Succeeding in Your Business,” which appears in dozens of major newspapers.

Praise for
SMALL BUSINESS
SURVIVAL GUIDE

“Cliff Ennico's practical, inspirational, and humorous advice is essential for anyone thinking about starting a business or struggling to revitalize one.”
—Jane Applegate, Noted small business expert and author of The Entrepreneur's Desk Reference

“It IS a jungle out there! Small Business Survival Guide will help steer you past the problems and challenges of running a small business and lead you to entrepreneurial success.”
—Rieva Lesonsky, Editorial Director of Entrepreneur magazine

 “This guide has it all; it is a virtual guarantee for your small business success.”
—Dr. Laura Schlessinger, Internationally syndicated radio talk show host and author of The Proper Care and Feeding of Husbands

“We've all heard the statistic, 80 percent (or more) of new businesses fail in the first five years.  This book will help put you in the 20 percent (or less) who succeed.  There are plenty of books on how to start a company. This one uncovers the threats you face as a small business owner and gives you the strategies that will help make your new (or old) company a success.  No business owner should be without this survival guide.”
—H. Lee Rust, Corporate finance consultant and author of Let's Buy a Company: How to Accelerate Growth Through Acquisitions

“Don't let the humor fool you. There's solid information about how a budding entrepreneur can protect him- or herself.”
—Barbara Weltman, Publisher of Barbara Weltman's Big Ideas for Small Business

“I credit much of my success in business to the brilliance of Cliff Ennico. Early in my career he taught me what NOT to do. I listened closely to his wise counsel and avoided costly mistakes as a result. This book covers all that and much more. It's on the ‘must read' list for all my clients.” 
—Jane Pollak, Business coach, small business expert, and author of Soul Proprietor: 101 Lessons from a Lifestyle Entrepreneur 

“Anyone who owns a small business or is considering becoming an entrepreneur must read this comprehensive, no-B.S. guide immediately. It will educate you on topics you are afraid to face—yet should be dealing with. It's invaluable!” 
—Julie Jansen, Author of I Don't Know What I Want, But I Know It's Not This

“There are thousands of small-business books, but Cliff Ennico's approach is unique; his Small Business Survival Guide will help you look at business in a completely different way. It's well written and humorous, providing an easy way to learn how to avoid the many pitfalls of working for yourself and to ultimately succeed in your business.”
—Peter Kent, Author of The Complete Idiot's Guide to the Internet and Search Engine Optimization for Dummies

SMALL BUSINESS SURVIVAL GUIDE: Starting, Protecting, and Securing Your Business for Long-Term Success by Cliff Ennico (October 2005) from Adams Media, a division of F+W Publications, $12.95, Trade Paperback Original; ISBN-1-59337-406-2.

Buy at Barnes & Noble
Buy at Amazon

CLIFF ENNICO IS AVAILABLE FOR INTERVIEW
CONTACT GENE MOLTER at (508) 427-6760 or gene.molter@adamsmedia.com

www.cliffennico.com